Nicole Cassey

Nicole Cassey, Mum to Jacob and Emily, and the founder of Bubbaroo. Nicole was inspired to create Bubbaroo and Australia’s first swaddle after the personal experience she had with her first child, Jacob.

Nicole explains "Becoming a parent and finding your groove as a parent as a steep learning curve. You sometimes feel like you need to become a detective to try to interpret your baby's cues, personality, cries and behavior. It is my passion to help parents on their journey, especially new parents, as they transition to parenthood."

Nicole has a passion for sharing knowledge and community. She keeps up to date with the latest evidence-based safe sleep and health research. She shares her knowledge regularly at expectant parent and sleep workshops.